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福利部所送2025年世界無菸日主題「戳破誘惑（Unmasking the appeal）」中英文內容對照資料1份，請貴校廣為宣導及運用，請查照。
2025 年世界無菸日主軸：戳破誘惑(unmasking the appeal) 世界衛生組織 2024 年 11 月 11 日宣布，2025 年世界衛生組織主軸為「戳破誘惑：揭露菸草與 尼古丁產品行銷策略(Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products)」，今年的重點為揭露菸草與尼古丁產業為提高其商品吸引力所使用的策略。 WHO is pleased to announce the theme for the 2025 World No Tobacco Day (WNTD) campaign: “Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products.” This year, the campaign will focus on revealing the tactics that the tobacco and nicotine industries use to make their harmful products seem attractive. 為什麼以此為主軸? Why this theme? 儘管全球菸害防制有顯著進展，但菸草與尼古丁產業仍持續調整策略以吸引及維持消費族群， 而這些策略削弱公共衛生、並且特別針對易受傷害族群，尤其是青少年。 Despite significant progress in global tobacco control, the tobacco and nicotine industries continue to adapt their strategies to attract and retain consumers. These efforts undermine public health and target vulnerable groups, particularly youth. 透過揭露菸商的策略，世界衛生組織希望能倡導更強力的政策，並使民眾更認識該等政策，包 括禁止使用讓菸草或尼古丁產品更具吸引力之風味等保護公眾健康的政策。 By exposing these tactics, WHO seeks to drive awareness, advocate for stronger policies, including a ban on flavours that make tobacco and nicotine products more appealing, and protect public health. 世界衛生組織稱之為「明亮的產品，黑暗的意圖」。 Bright products. Dark intentions. 菸品、尼古丁及相關產品的吸引力，特別是針對年輕人的部分，為當前公共衛生主要挑戰；菸 草與尼古丁產業為維護其利益，持續費盡心思增加菸草產品的吸引力、增加風味及其他成分以 改變其氣味、口味與外觀，透過這些添加物與方式以掩蓋菸草產品的刺激性，進而改善口感， 這些菸草產品具有吸引人的風味，但卻潛藏危險；菸商正運用精心設計的產品和欺騙的策略以 吸引新世代的使用者、保留原有使用者。 One of the primary public health challenges today is the attractiveness of tobacco, nicotine, and related products, particularly to young audiences. The industry consistently tries to find ways to make these products appealing, adding flavours and other agents that change their smell, taste, or appearance. These additives are designed to mask the harshness of tobacco, thereby increasing its palatability, particularly among young people. Shameless manipulation of our children, for industry profit. Every day, tobacco and nicotine industries use carefully engineered products and deceptive tactics to hook a new generation of users and keep existing ones. Appealing flavours, but hidden dangers.
